The target audience for this magazine is college students. You can tell this because the guy is holding school books saying 'Law, Business and Society, indicating these are the subjects he does in College. Also the masthead reads 'COLLEGE' with the words 'Lifestyle' underneath, showing this book is for college lifestyle and what college students would be interested in. 'WHY WE LOVE BLACKBERRY' would be interesting to the college students because at the time of 'summer 2009' that was what phone everybody had back then and college students would be interested in reading it because of the high interest in it. It's informing college students on everything 'in' and bringing information to their needs on what to do in 'spring break' and how to live up to the 'college lifestyle'. The price is in a rage that college students also can afford '$4.99'.
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